Write to
whatsapp
Creating a landing page for the services of a cosmetologist - Artefix Digital Agency

Digital agency Artefix

Creating a landing page for the services of a cosmetologist

Client: Services of a cosmetologist

The date: 15.06.2018

Constructor: LPMotor

A task: Make a selling website with a call to make a purchase

Client briefing:

At the first stage, we compiled a series of questions that revealed all aspects of this company through a prototype. Also, offers were worked out (a special offer limited by time, from which customers are not able to refuse).

We started with a brief, which the Client filled out on his own. It disclosed information about the company, experience, directions, comparison with competitors, customer pains.

The brief is the most important part of the project. Based on it, we create a website, and the client accepts the work.

 

Creating a prototype for a cosmetologist website
Creating a prototype for a cosmetologist website

Site prototype:

After filling out the brief, we started preparing the prototype. We tried to think over and bring all the significant meanings into the layout and not confuse the user. The prototype is the most important part of landing page development. The conversion of the selling landing depends on it.

We prepared a selling USP (unique selling proposition), added selling offers and interesting offers in the form of a lead magnet.

Our client already had a website, it served as a business card. The current site should sell.

OUR SPECIALIST TOOK 14 HOURS TO CREATE A PROTOTYPE

Design and stretch:

The site was developed in the LPMotor constructor. It is good for companies that are testing a niche, or that need applications right now. Therefore, we developed a selling landing page and made the maximum number of client captures.

The color scheme and logo were slightly reworked from the old site. The same girl was used throughout the landing page, thus maintaining a single design style.

THE WEBSITE CONSTRUCTION PROCESS TAKEN 16 HOURS

Beautician's website on the LpMotor constructor
Beautician's website on the LpMotor constructor

Outcome:

Solution: We formed offers, worked out the USP, pulled out the meanings and created a selling landing page.

Outcome: Landing conversion for the services of a cosmetologist for 1 month 4-5%. Traffic comes from contextual advertising.

Term: about 5 days

The date: June 2018

Picture of the pages of the online store of paintings

Fill out the brief

Leave a request and we will send you a brief to fill out.

Scroll to Top

To get the consultation

Leave a request and we will call you back as soon as possible

By using our website, you consent to the processing of cookies and user data.

Discuss the project

Leave your phone, we will call you back and discuss your project.