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Landing Page for the sale of paintings to order - Digital agency Artefix

Digital agency Artefix

Landing Page for the sale of paintings to order

Client: Holst Company

The date: 21.10.2017

CMS: WordPress

canvas.kz

A task: Make a selling website with a call to make a purchase

Client briefing:

We started with a brief that we completed together with the Client. In it, we disclosed information about the company, experience, directions, prospects and tasks.

The brief is the most important part of the project. Based on it, we create a website, and the client accepts the work.

Creation of a prototype for the sale of paintings to order
Creation of a prototype for the sale of paintings to order

Site prototype:

After filling out the brief, we started preparing the prototype. We tried to use all the main advantages of the company, to lay all the experience and competencies of the company. We approved the prototype almost immediately.

OUR SPECIALIST TOOK 18 HOURS TO CREATE A PROTOTYPE

Design:

The next step was to develop a design concept based primarily on prototypes. The designer worked on the color scheme, fonts, photos, icons.

We wanted to make a bright, memorable design, the design of which would immediately tell what the company is doing. The customer was given 3 color options and fonts to choose from. We decided to stick with the orange version.

THE DESIGN PROCESS FROM THE DESIGNER TAKED 24 HOURS

Creation of website design for the sale of modular paintings
Creation of website design for the sale of modular paintings
Layout and stretching of a site for the sale of paintings
Layout and stretching of a site for the sale of paintings

Programming:

The final stage was the translation of the design into program code (layout) and stretching on the WordPress CMS. Additional pages were also developed for other pages of the company: Modular paintings, Portrait from photography and Photomosaic.

And of course, the customer himself will be able to edit all the important elements on the site!

Absolutely all projects have an adaptive layout, i.e. sites look beautiful on all devices.

The site was decorated with photos of a professional photographer.

Stages of work:

  • Preparing html layouts
  • Adaptive layout
  • Connecting html layouts to CMS WordPress
  • Checking and fixing errors
  • Writing instructions for working with the admin panel

THE PROCESS OF LAYOUT AND STRETCHING ON THE CMS TAKE 36 HOURS FOR THE PROGRAMMER

Testing:

Before the completion of the project, the manager checks the completed stages for compliance with the brief, rules for developing a prototype, design, requirements for HTML layout and linking layouts to the site.

Testing the site for the sale of paintings
Testing the site for the sale of paintings

Feedback from Holst:

The project is very interesting! It's nice when the whole team takes part in the development of a working product. Therefore, the results speak for themselves. Thank you for your trust!

Natalia Beskrovnaya

Outcome:

Solution: Previously, the client already had a site that had a conversion of about 1%. We completely changed the structure, made a unique design with the involvement of a designer, made a layout and put it on the control system (WordPress).

Bottom line: more than 4% conversion, beautiful bright design, selling elements and a satisfied client.

Term: about 29 days

The date: September-October 2017

Picture of the pages of the online store of paintings

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