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Client: Alkar Invest
The date: 27.07.2018
CMS: opencart
A task:
To start creating an online store, together with the Client, we filled out the Brief. In it, we disclosed information about the company, experience, directions, prospects and tasks.
The brief is the most important part of the project. Based on it, we create a website, and the client accepts the work.
We have studied user demand for rental of special equipment in Moscow and the region and compiled a list of categories and models of equipment that are most popular.
We analyzed the TOP-50 competing sites, paying attention to the structure of blocks, menus, arrangement of elements, filtering, type of equipment cards.
The task of an SEO audit is to find and not repeat the problem areas of competitor sites, simplify navigation, and provide information that best meets the visitor's needs. All so that SEO improvements really help the business.
To increase the dwell time, reduce the bounce rate and increase the depth of page views, it was important to implement the following functionality:
We assembled a semantic core for the site, which included all possible queries that could be used to search for the Client's company. The semantic core consisted of 50,000 queries, which we manually cleaned and clustered into groups.
It took us 10 days to create an SEO structure, collect the core and distribute it across pages. At the end, we moved on to the next step.
Content preparation is one of the most labor-intensive stages. The effectiveness of site promotion in search and customer loyalty depends on it.
Based on the completed brief and SEO structure in the Axure RP program, we created 8 interactive website pages
CREATING A PROTOTYPE WITH OUR SPECIALIST TAKED 40 HOURS
As a result, the Client was able to try himself as a client and go all the way from the main page to the application.
The next day, we once again sorted through all the pages together, corrected some headings, and proceeded to the next stage.
Developed a design conceptbased primarily on prototypes. The designer worked on the color scheme, fonts, photos, icons.
THE DESIGN PROCESS TAKE 80 HOURS FROM THE DESIGNER
Before website creation needed to be done:
THE PROCESS OF LAYOUT AND STRETCHING ON THE CMS TAKE 32 HOURS FOR THE PROGRAMMER
Before the completion of the project, the manager checks the completed stages for compliance with the brief, rules for developing a prototype, design, requirements for HTML layout and linking layouts to the site.
For normal SEO site optimization programmers made internal optimization, which consists of 70 requirements for an effective online store. After indexing, we worked on finding problems in Webmaster and analyzing pages in the index. No problems were found, the site is indexed correctly and quickly.
The site was opened for the index on July 21, and at the time of writing, 13% requests were already in the TOP 11-30 in Yandex, 5% requests in Google.
We continue to develop and fill the site with useful content.
Leave a request and we will send you a brief to fill out.
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