Redesign of the Monster Beats headphone online store
Client: Boom Beats
The date: 08.05.2017
- Provide the buyer with information about the product and the company
- Develop an individual conversion design
- Develop a fast website
- Organize a convenient and intuitive site structure
We started the project with an analysis of competitors in Moscow and the region. We collected about 10 large stores and developed a new concept for the site based on them.
Based on the analysis of competitors and the current site, we have formed a document of 13 pages with a list of improvements.
Adjustments were also formed on the basis of usability and statistics from metrics and analytics. After compiling the list of adjustments, we made a statement of work for the designer to render the site pages.
We developed a design concept based primarily on prototypes. The designer worked on the color scheme, fonts, photos, icons.
In addition to the version for personal computers, we also made a mobile version of the main pages. Because based on the analysis of 60%, visitors came to the site from mobile devices.
- Preparing html layouts
- Adaptive layout
- Connecting html layouts to CMS Opencart
- Setting up and adjusting the mobile version
- Checking and fixing errors
Before the completion of the project, the manager checks the completed stages for compliance with the brief, rules for developing a prototype, design, requirements for HTML layout and linking layouts to the site.
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