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Redesign of the online store for Monster Beats headphones - Digital agency Artefix

Digital agency Artefix

Redesign of the Monster Beats headphone online store

Client: Boom Beats

The date: 08.05.2017

CMS: opencart

boombeats.com

A task:

  1. Provide the buyer with information about the product and the company
  2. Develop an individual conversion design
  3. Develop a fast website
  4. Organize a convenient and intuitive site structure

Competitor analysis:

We started the project with an analysis of competitors in Moscow and the region. We collected about 10 large stores and developed a new concept for the site based on them.

Site prototype:

Based on the analysis of competitors and the current site, we have formed a document of 13 pages with a list of improvements.

OUR SPECIALIST TOOK 18 HOURS TO CREATE A PROTOTYPE

Adjustments were also formed on the basis of usability and statistics from metrics and analytics. After compiling the list of adjustments, we made a statement of work for the designer to render the site pages.

Design:

We developed a design concept based primarily on prototypes. The designer worked on the color scheme, fonts, photos, icons.

In addition to the version for personal computers, we also made a mobile version of the main pages. Because based on the analysis of 60%, visitors came to the site from mobile devices.

THE DESIGN PROCESS FROM THE DESIGNER TAKEN 43 HOURS.

Website Design for Beats Headphones
Website Design for Beats Headphones
Programming a website for a headphone store
Programming a website for a headphone store

Programming:

  • Preparing html layouts
  • Adaptive layout
  • Connecting html layouts to CMS Opencart
  • Setting up and adjusting the mobile version
  • Checking and fixing errors

THE PROCESS OF LAYOUT AND STRETCHING ON THE CMS TOOK 43 HOURS FOR THE PROGRAMMER.

Testing:

Before the completion of the project, the manager checks the completed stages for compliance with the brief, rules for developing a prototype, design, requirements for HTML layout and linking layouts to the site.

Headphone website testing
Headphone website testing

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