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Redesign of the online store of gyroscooters - Digital agency Artefix

Digital agency Artefix

Redesign of the online store of gyroscooters

Client: Gyro-Scooter-Shop

The date: 08.05.2017

CMS: opencart

gyro-scooter-shop.ru

A task:

  1. Provide the buyer with information about the product and the company
  2. Develop an individual conversion design
  3. Develop a fast website
  4. Organize a convenient and intuitive site structure
  5. Fill and prepare the site for the launch of advertising

Competitor analysis:

We started the project with an analysis of competitors in Moscow and the region. We collected about 10 large stores and developed a new concept for the site based on them.

The project was handled by a team of 3 people: 2 marketers, seo specialist. The site was prepared for contextual advertising and SEO promotion.

Site prototype:

Based on the analysis of competitors and the current site, we have formed a document of 13 pages with a list of improvements.

CREATING A PROTOTYPE WITH OUR SPECIALIST TAKED 12 HOURS

Adjustments were also formed on the basis of usability and statistics from metrics and analytics. After compiling the list of adjustments, we made a statement of work for the designer to render the site pages.

Design:

We developed a design concept, based primarily on the technical specifications from marketers and an SEO specialist. The designer worked on the color scheme, fonts, photos, icons.

In addition to the version for personal computers, we also made a mobile version of the main pages. Because based on the analysis of 60%, visitors came to the site from mobile devices.

THE DESIGN PROCESS FROM THE DESIGNER TAKED 47 HOURS.

Website design for hoverboards
Website design for hoverboards
Layout and stretching of the site on hoverboards
Layout and stretching of the site on hoverboards

Programming:

  • Preparing html layouts
  • Responsive layout for desktop and mobile
  • Connecting html layouts to CMS Opencart
  • Checking and fixing errors
  • Downloading new models and changing prices

After the completion of the technical part, the site was filled with new models of popular hoverboards and the prices for some models were reduced on 15%.

The site has become more convenient and the trust of users and search engines in the company has increased.

THE PROCESS OF LAYOUT AND STRETCHING ON THE CMS TOOK 51 HOURS FOR THE PROGRAMMER.

Testing:

Before the completion of the project, the manager checks the completed stages for compliance with the brief, rules for developing a prototype, design, requirements for HTML layout and linking layouts to the site.

Website testing
Website testing

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