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Online store of engineering plumbing - Digital agency Artefix

Digital agency Artefix

Online store of plumbing

Client: Inglobal

The date: 20.05.2020

CMS: WordPress

inglobal.kz

A task:

  1. Provide the buyer with information about the product and the company
  2. Make a website redesign and not lose traffic (customers)
  3. Develop an individual conversion design
  4. Develop a fast website
  5. Organize a convenient and intuitive site structure
  6. Transfer products from the old site to the new one
  7.  Do basic SEO optimization

Competitor analysis:

We started creating a site for the sale of premium sanitary ware by analyzing competitors and thinking through the concept of the site.

We analyzed about 30 sites in Russia and Kazakhstan, collected the best and took them as a basis.

Client briefing:

We started with a brief that we completed together with the Client. In it, we disclosed information about the company, experience, directions, prospects and tasks.

The brief is the most important part of the project. Based on it, we create a website, and the client accepts the work.

 

Creating a prototype for a plumbing store
Creating a prototype for a plumbing store

Site prototype:

Based on the analysis of competitors in the Axure RP program, we created 12 interactive pages of the site.

OUR SPECIALIST TOOK 35 HOURS TO CREATE A PROTOTYPE

Upon completion of the prototypes, it was possible to try yourself as a client and go all the way from the main page to the registration of the application.

Approved the prototype after minor adjustments on the internal and main pages.

Design:

We developed a design concept based primarily on prototypes and the current corporate style. The designer worked on the color scheme, fonts, photos, icons.

THE DESIGN PROCESS FROM THE DESIGNER TAKED 48 HOURS.

Programming:

  • Preparing html layouts
  • Adaptive layout
  • Connecting html layouts to CMS Wprdpress
  • Setting up and adjusting the mobile version
  • Checking and fixing errors
  • Setting up mail notifications
  • Preparing photos for the site

THE PROCESS OF LAYOUT AND STRETCHING ON THE CMS TAKE 37 HOURS FOR THE PROGRAMMER.

Filling:

After working on the site, we started exporting goods from the old site and importing them to the new one. In the course of work, we encountered a problem with unloading some data due to incorrect filling in the characteristics. The data was added by past programmers to the general fields, instead of filling in special fields for values. As a result, part of the data was uploaded through the plugin, and some was added manually and imported by the plugin to the new site.

THE FILLING PROCESS TOOK ABOUT 3 DAYS.

Creating a design for a premium plumbing store
Creating a design for a premium plumbing store

Testing:

Before the completion of the project, the manager checks the completed stages for compliance with the brief, rules for developing a prototype, design, requirements for HTML layout and linking layouts to the site.

Creating a design for a premium plumbing store

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