Digital agency Artefix

Creation of an online store of turnkey modular paintings

Client: Modulkartina

The date: 19.09.2017

CMS: opencart

modulkartina.kz

A task:

  1. Provide the buyer with information about the product and the company
  2. Develop an individual conversion design
  3. Develop a fast website
  4. Organize a convenient and intuitive site structure
  5. Fill and prepare the site for the launch of advertising

Competitor analysis:

Creation of a site of modular paintings we started by analyzing competitors and thinking through the concept of the site.

We analyzed about 30 sites in Russia and Kazakhstan, collected the best and took them as a basis.

Creating a prototype for an online store selling paintings in Kazakhstan
Creating a prototype for an online store selling paintings in Kazakhstan

Site prototype:

Based on the analysis of competitors in the Axure RP program, we created 4 interactive pages of the site.

CREATING A PROTOTYPE WITH OUR SPECIALIST TAKED 32 HOURS

Upon completion of the prototypes, it was possible to try yourself as a client and go all the way from the main page to the registration of the application.

Approved the prototype after minor adjustments on the main page.

Design:

Developed the design concept of the sitebased primarily on prototypes. The designer worked on the color scheme, fonts, photos, icons.

The designer developed the logo and color scheme for the new site.

THE DESIGN PROCESS FROM THE DESIGNER TAKED 42 HOURS.

Creating a site design for modular paintings
Creating a site design for modular paintings
Site programming for modular paintings
Site programming for modular paintings

Programming:

  • Preparing html layouts
  • Adaptive layout
  • Connecting html layouts to CMS Opencart
  • Setting up and adjusting the mobile version
  • Checking and fixing errors
  • Setting up mail notifications
  • Preparing photos for the site
  • Filling the site with pictures and pricing

THE PROCESS OF LAYOUT AND STRETCHING ON THE CMS TAKE 38 HOURS FOR THE PROGRAMMER.

Set up email notifications to corporate mail. Most of the time was spent developing pricing and preparing pictures for the site. Pictures for the site were formed in Photoshop using batch processing. And pricing was formed based on the analysis of competitors.

THE PROCESS OF FILLING WITH THE CONTENT MANAGER TOOK ABOUT 112 HOURS.

Testing:

Before the completion of the project, the manager checks the completed stages for compliance with the brief, rules for developing a prototype, design, requirements for HTML layout and linking layouts to the site.

Testing a site for the sale of paintings to order
Testing a site for the sale of paintings to order

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